world of warcraft pricing

World of Warcraft is priced differently in different regions of the world. Usually, the pricing model is similar to that of MMORPGs previously released in the market.

In the United States and Canada, Blizzard distributes World of Warcraft via retail software packages that originally had a suggested retail price of US$50 at the time of release, but have since dropped to around $20. The software package includes 30 days of gameplay (worth $15) for no additional cost. After 30 days in order to continue playing additional play time must be purchased using a credit card or prepaid game card. The minimum gameplay duration that a player can purchase is 30 days using a credit card, 60 using a prepaid game card. A player also has the option of purchasing three or six months of gameplay at once for a slight (6% to 15%) discount. A player pays about US$0.50 for one day of gameplay.[17]

In South Korea, there is no software package or CD key requirement to activate the account. In order to play the game, however, players need to purchase time credits online via credit card or the ARS billing system. The minimum gameplay duration that a player can purchase via credit card is five hours. A player may also purchase game time by thirty hours or by increments of one week. A player also has the option of purchasing game time by one, three or six months of gameplay at once for a slight discount.[18] As of December 17, 2006, 30 days of gameplay costs ₩19,800 (US$21.46).

In China, because a large number of the players do not own the computer they use to play games (e.g. Internet cafes), the CD keys can be purchased independently of the software package. The CD key, which is required to activate an account, is sold for ¥30 (US$3.75) each. The software packages vary in price depending on the items they contain. In order to play the game, the player would need to purchase prepaid game cards in denominations of ¥30 each that can be played for 66 hours and 40 minutes.[19] This equates to exactly ¥0.45 (US$0.06) for one hour of gameplay. A monthly fee model is not available to players of this region.

In Australia, the United States and many European countries video game stores commonly stock the trial version of World of Warcraft in DVD form priced at A$2 or €2 including VAT, which include the game and 14 days of gameplay, after which the player would have to upgrade to a retail account by supplying a valid credit card, or purchasing a game card.

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Charity Foundation for Ezra Chatterton

In partnership with the Make-A-Wish Foundation, Blizzard recently welcomed Ezra Chatterton, a 10-year-old who has been diagnosed with a brain tumor, into our headquarters for a day and gave him several unique opportunities. We have been touched by the outpouring of support from the World of Warcraft community, and wanted to take this opportunity to let players know that Ezra's father Micah is setting up a charity foundation to help pay some of the medical costs. Those interested can contact him at ephoenix@earthlink.net. You can also make a donation to the American Cancer Society to support ongoing cancer research. For more information about the situation, please check out the original article or the follow-up piece from the Orange County Register.

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Announcing: Arena Season 2!

The second season of the fast paced player-versus-player ladder, the Arena, will begin on June 12, 2007 coinciding with a small patch. With this new season, team ratings will be reset to the default 1500, allowing all teams to once again compete for top honors with a fresh start. We've posted additional information on the new season in our PvP forum. Players in the top teams at the end of the first season will receive their end-of-season rewards, which include the new Armored Nether Drake. With the start of the new season, brand new high-end epic Arena rewards will also be added, as well as new epic Honor rewards. We wish everyone luck in their ratings for the end of the first season, and hope to see everyone continue their bloodthirsty battles in the second. See you in the Arena!

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